CAIT responds to NITI Aayog’s objections to draft e-commerce rules

The Confederation of All India Traders (CAIT) criticized NITI Aayog for interfering in e-commerce rules. This comes after NITI Aayog rejected key changes in draft e-commerce rules. It said certain provisions didn’t fall under the jurisdiction of the ministry.

CAIT Secretary General Praveen Khandelwal said, “It’s sad that the NITI Aayog has done little to help India’s 8 million traders in the last seven years. NITI Aayog is now attempting to disrupt the government’s efforts to create a level playing field in the retail sector” MediaNama reported.

Also Read: An overview of the proposed amendment in E-Commerce Rules


In June 2021 Consumer Affairs ministry has proposed an amendment to the Consumer Protection (E-Commerce) Rules, 2020. The Ministry also invited comments from various stakeholders on proposed amendments.

However, the companies had mixed responses to the amendments. MSME Forum urged the PM to reconsider these rules. It said that the new amendment Rules will be “counterproductive for the growth” of the overall e-commerce sector. MSME is heavily dependent on the e-commerce sector”.

NITI Aayog’s objections

In an office memorandum, NITI Aayog suggested e-commerce rules in areas such as flash sales should be handled by other bodies. For instance, other ministries, departments, or regulators such as MeitY, Department of Promotion of Industry and Internal Trade (DPIIT), and CCI. This is because they’re better equipped to address the nuances of these issues. Further, some provisions of the draft rules are inconsistent with the current FDI policy. Further, it stated, “Unless there is an acceptable rationale for this deviation, consistency in the definition across statutes and regulations is desirable.”

CAIT’s suggestions

CAIT argued that the new e-commerce standards should be implemented as soon as possible. It is because they are based on “extensive discussions” among various stakeholders. It stressed the importance of consumer-centricity in India’s e-commerce policies. Further, it believes that in addition to strengthening consumer confidence, the government should encourage smaller merchants and MSMEs to utilize e-commerce.

E-commerce platforms, according to CAIT, should make all terms and conditions public between them and the vendors.  E-commerce platforms should also provide consumers with complete details on sellers and products during the pre-purchase stage, as well as publicly disclose the search algorithm so that they would make an informed choice. Further, Consumers should be able to call customer service numbers if they have any concerns with late delivery, damaged products, sales service, cancellation issues, and so on.

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Pukhraj Biala

I am an undergraduate student at Symbiosis Law school, NOIDA, pursuing B.A.LL.B. I am a problem solver who believes in reaching to a conclusion by weighing all the options and identifying the best possible one. I find Technology Laws quite fascinating and I continue to follow and learn the subject.

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